European businesses feel optimistic about China’s low-end watch market

Baselworld 2014 as scheduled, the number of visitors this year, significantly less than in previous years, businesses launch new products than in previous years also decreased. In the exhibition, many businesses put Chinese consumers as the main tar-get market, market positioning also low-end watches based. As the Chinese consumer market matures, so that Chinese consumers accounted for this year's market dominance.

Currently, China is the third largest market for Swiss watches. Chairman of the Federation of the Swiss Watch Industry Jean ? Daniel ? Pache expressed, in the last year Swiss watch exports to China, the low-end products have risen sharply. He said: "O-verall, there has been decline in exports to the Chinese market, especially for high-end price the product is in the Chinese market, sales of Swiss watches rose, but the lower price of watches sold mainly affordable products in the Chinese market last year, received a relatively big success. " 

In the exhibition hall, is full of "Chinese elements." In addition to Chinese brands, many watch brands launched the Chinese elements of the watch. For example, Longines launch the Year of the Horse equestrian-themed watch, another Swiss brand Jacques ? Pedro also brought a variety of watches contain Chinese landscape flowers pattern. Pache said the Chinese economy has main-tained a growth momentum, the prospects of the Swiss watch market in China is still optimism, Swiss watches in China still has a lot of space, so we believe there will be more Chinese consumers are attracted to Swiss watches.